Invited Speakers of ICMBT 2020

 

Assoc. Prof. Chuenjit Changchenkit
Kasetsart University, Thailand

Associate Professor Chuenjit Changchenkit is working as a lecturer at Faculty of Business Administration, and now being Head of Marketing Department , Kasetsart University, Bangkok, Thailand. Her special expertise is on branding and brand communication. She wrote nine textbooks in Thai version in various title, all were in Marketing Field. Her research papers contribute to many industries and organizations, for example, real estate marketing, personal branding strategy in apparel industry, persona; branding in geo-information technology provider. Her distinctive research presentation is on Corporate Brand Personality and Personal Branding Procedures in Non - Profit Organization . The result from her research has been employed to strategic planning in the organization. From Branding Strategy , she has enhanced her research study in Sustainability Marketing , which adds value to the society and environment and humankind, simultaneously. The Sustainability Marketing is nowadays in public interest because of its co-creative value among producers, public and consumers. Her email address for contact is: fbuscjc@ku.ac.th.