Call for Papers

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Call for Papers 会议征稿

 

Topics of interest for submission include, but are not limited to:
 
Business topics of interest:

Branding
Business Administration
Business and Economics
Business Ethics
Business Law
Business Leadership
Business Models
Business Negotiation
Business Planning
Business Processes
Business Writing
Change Management
Competitive Strategy
Corporate Communications
Corporate Finance and Governance
Corporate Governance
Corporate Social Responsibility
Customer Service
Developing Employees
E-Business and E-Commerce
Emerging Markets
Entrepreneurial Challenge
Entrepreneurship
Ethics in Business
Family Businesses
Finance and Investment
In Sourcing/Outsourcing
International Trade
Market Structure
Mergers & Acquisitions
Negotiations
Organizational Structure
Performance Measurement
Pricing
Product Development
Productivity
Project Management
Public-Private Partnerships
Risk Management
Sales & Marketing
Strategic Planning
Supply Chain
Venture Capital


Marketing topics of interest

Advertising, Sales Promotion and Public relations
Affiliate Marketing
Brand Equity
Community Management
Consumer behavior
Content Marketing
CSR and luxury
Customer Relationship Management (CRM)
Developments in today's labor markets
Digital Branding
Digital marketing
Direct ad Event Marketing
Display Advertising
Distribution strategy
Email Marketing
Global marketing
Industrial Marketing
Influencer Marketing
International Marketing
International Marketing Management
Luxury brands management
Marketing Management
Online Marketing
Research Marketing Strategy
Research Philosophy and Practice
Rural Marketing
Search Engine Advertising
Search Engine Optimization
Services Marketing
Social Media & Services
Strategic Brand Management
Strategic Business Sustainability
Strategic marketing
Sustainable Marketing
Telemarketing
Viral Marketing


Trade topics of interest

Classical theory and modern analysis
Corporate governance
Dominance effects
Factor price equalization
Globalisation and Free Trade
Home and host country influences
Import and Export
Infant industries
International Trade Frauds
Letters of Credit
Multinational companies
Multinational companies and national business systems
Multinational corporation and colonialism
Multinational enterprise
Terms of trade
The impact of embeddedness on multinational company practices
The micro-politics of control within multinational companies
Trade policies
Transnational corporations