Prof. Yushan Zhao
University of Wisconsin, USA
Dr. Yushan Zhao is professor of marketing in the College of Business and Economics at University of Wisconsin, Whitewater. He has a Ph.D. in marketing from Michigan State University and a BS. His areas of specialization include innovation and technology management, international business, entrepreneurship, inter-firm relationship management, and environmental sustainability. He has more than thirteen years of business experience in business management and product innovation. Dr. Zhao’s research has appeared in numerous journals such as the Journal of the Academy of Marketing Science, Journal of Business Research, Journal of International Marketing, Energy Policy, Industrial Marketing Management, Entergy and Environment, and the Journal of Environmental Psychology. He is the recipient of the Article of the Year Award from the Journal of Business and Industrial Marketing (2004) and the Highly Commented Award from Emerald in 2004.
Assoc. Prof. Haithem Zourrig
Kent State University,
USA
Dr. Haithem Zourrig is an associate professor of
marketing at Kent State University. He received his
Ph.D. from HEC Montreal in 2010. Dr. Zourrig has
extensive international experience. He served as a
tenure track faculty at the University of Regina in
Canada and IESEG-Paris in France. He served as a
visiting professor at the University of International
Business and Economics (UIBE) and Beijing Wuxi
University (BWU) in China. His research interests
include consumer behavior and cross-cultural studies.
Most of his research investigates consumer animosity,
consumer revenge, service failure, deception and fraud,
and shopping well-being. His research has appeared in
peer-reviewed journals such as the Journal of Business
Research, Journal of Service Management, Journal of
Consumer Marketing, Academy of Marketing Science Review,
and Journal of Retailing and Consumer Services. He
received many Best Paper Awards from the Society for
Marketing Advances (SMA), the American Society of
Business and Behavioral Sciences (ASBBS), and the
Association of Collegiate Marketing Educators (ACME). He
also received the McGraw-Hill Education Distinguished
Award from the Federation of Business Disciplines (FBD)
and the 2018 AxcessCapon Teaching Innovation Award.