The 2024 9th International Conference on Marketing, Business and Trade (ICMBT 2024) has been held successfully in Fukuoka, Japan during March 18-21, 2024!
2024 9th International Conference on Marketing, Business and Trade
Fukuoka, Japan|March 18-21, 2024
2024 9th International Conference on Marketing, Business and Trade (ICMBT 2024) has been held successfully in Fukuoka, Japan from March 18-21, 2024. ICMBT 2024 is the workshop of IC4E 2024. It is organized by by Kyushu University, Japan with technical support from Purdue University Northwest, USA; University of Wales Trinity Saint David, UK; De La Salle University-Manila, Philippines; China West Normal University, China; Bulacan State University, Philippines; and Prince Sultan University, Saudi Arabia. The ICMBT 2024 conference also celebrated its success with impressive participation metrics. The conference received more than 386 submissions and attracted over 30 participants from China, Australia, Thailand, Saudi Arabia, South Korea, Vietnam, Germany, Finland, Japan and USA. This global engagement underscores the conference's significant impact on fostering international collaboration and sharing innovative research in the fields of e-education, e-business, e-management, and e-learning.
The conference spanned four days, featuring a series of keynote speeches, invited talks, panel discussions, and interactive sessions.
Conference Chair, Prof. Kuanchou Chen has
addressed the opening ceremony of the conference and
also expressed his sincere gratitude to the
co-organizers and warm welcome to all the experts and
scholars attending the conference. The Local
Chair: Assoc. Prof. Mitsunori Hirogaki, Kyushu
University, Japan gave a welcome remarks on behalf of
the technical committee and he presided the keynote
session.
The final program included 2 honorable keynote speakers, and 6 invited speakers.
Moreover the conference was composed of 4 technical oral
sessions, topics covered, for example, E-Commerce,
Digital Business, and Sociology, Marketing Management
and Consumer, E-Government and Social Informatics,
Business Informatization and Business
Intelligence
and
so on. Each parallel session was chaired by well
established researcher and a “Best Presentation” award
was issued at the end of sub-conference.
Session Group Photos (Partly)
TB3013-A
Title: Revisited How Government Spending Impacts Growth
Presenter: Navarat Temsumrit
Affiliation: Kasetsart University, Thailand
TB3016
Title: Concept for assessing the value and benefits of
manufacturing data in the context of platform-based
business models
Presenter: Matthias Sebastian Mertens
Affiliation: WZL of RWTH Aachen University, Germany
TB3018
Title: Does environmental concern drive adoption of
electric car? A cross-national study of American and
Japanese car owners.
Presenter: Alexander Muk
Affiliation: Texas State University-San Marcos, USA
TB3015
Title: Derivation of a target system for continuous
innovation based on a systematic literature review
Presenter: Stefan Perau
Affiliation: WZL of RWTH Aachen University, Germany
Poster Session: TB3048-A
Title: The Implication of Brand Experience and Customer
Engagement Effect on Purchase Intention of Pasteurized
Milk Product in Thailand
Presenter: Chuenjit - Changchenkit
Affiliation: Kasetsart University, Thailand