Assoc. Prof. Haithem Zourrig
Kent State University,
USA
Dr. Haithem Zourrig is an associate professor of
marketing at Kent State University. He received his
Ph.D. from HEC Montreal in 2010. Dr. Zourrig has
extensive international experience. He served as a
tenure track faculty at the University of Regina in
Canada and IESEG-Paris in France. He served as a
visiting professor at the University of International
Business and Economics (UIBE) and Beijing Wuxi
University (BWU) in China. His research interests
include consumer behavior and cross-cultural studies.
Most of his research investigates consumer animosity,
consumer revenge, service failure, deception and fraud,
and shopping well-being. His research has appeared in
peer-reviewed journals such as the Journal of Business
Research, Journal of Service Management, Journal of
Consumer Marketing, Academy of Marketing Science Review,
and Journal of Retailing and Consumer Services. He
received many Best Paper Awards from the Society for
Marketing Advances (SMA), the American Society of
Business and Behavioral Sciences (ASBBS), and the
Association of Collegiate Marketing Educators (ACME). He
also received the McGraw-Hill Education Distinguished
Award from the Federation of Business Disciplines (FBD)
and the 2018 AxcessCapon Teaching Innovation Award. Addressing Diversity, Equity, and
Inclusion Challenges in Business Education Abstract: Business education plays a critical
role in preparing students for the challenges of the
professional world. However, there are still significant
diversity, equity, and inclusion (DEI) challenges that
need to be addressed within this field. It is important
to acknowledge that there is a lack of diversity in
business education. There is an underrepresentation of
minority groups, including people of color and
individuals from low-income backgrounds. This lack of
diverse perspectives hinders the ability of business
education to provide a well-rounded and inclusive
learning experience. To address this issue, business
schools and institutions must actively work towards
recruiting and retaining faculty members and students
from diverse backgrounds. This can be achieved through
targeted outreach programs, scholarships, mentorship
opportunities, and creating inclusive admissions
policies. By actively seeking out diverse talent,
business schools can create a more inclusive learning
environment that better reflects the real-world
challenges students will face in their careers. In
addition, curriculum reform is necessary to ensure that
DEI principles are integrated into business education.
This can be done by incorporating diverse case studies,
highlighting success stories of underrepresented groups,
and discussing the implications of systemic biases and
discrimination in the business world. By exposing
students to a wide range of perspectives, business
education can equip them with the necessary skills to
navigate a multicultural and inclusive workplace.
Moreover, fostering a culture of inclusion within
business schools is crucial. This requires creating
spaces for open dialogue and expressing diverse
opinions. Encouraging students to engage in discussions
on topics such as unconscious bias, privilege, and
social justice will help develop a deep understanding of
DEI issues. By actively recruiting diverse faculty and
students, reforming curriculum, fostering an inclusive
culture, and partnering with organizations that
prioritize DEI, business education can better equip
students to succeed in the diverse and globalized world
of business.