Call for Papers

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Call for Papers


Topics of interest for submission include, but are not limited to:

Marketing Strategies and Trends:
Digital marketing trends
Social media marketing
Content marketing
Influencer marketing
Personalization and customization in marketing
Brand management and brand equity
Marketing analytics and big data


Consumer Behavior:
Consumer psychology
Buying behavior
Customer relationship management (CRM)
Customer experience management
Loyalty programs and retention strategies


Market Research and Analysis:
Market segmentation
Market entry strategies
Competitive analysis
Product positioning
Pricing strategies

E-commerce and Online Business:
E-commerce platforms and technologies
Mobile commerce
Omni-channel retailing
E-commerce logistics and supply chain management
Security and privacy in e-commerce

Entrepreneurship and Small Business Management:
Start-up strategies and financing
Innovation and creativity in entrepreneurship
Scaling up businesses
Challenges faced by small and medium-sized enterprises (SMEs)

Marketing in Specific Industries:
Healthcare marketing
Tourism and hospitality marketing
Financial services marketing
Technology and IT industry marketing
Food and beverage marketing